Matthew Brannon serves up “aspirational cheese” to help benefit the Lincoln Center

Matthew Brannon, Immature Artist, 2012. Edition of 9.

Matthew Brannon, Immature Artist, 2012. Edition of 9.

In the past, we’ve confessed, we’re quite the fans of Vera List and her admirable Art Project, which brought some of the most intriguing and coveted artists to the Lincoln Center in a format that was accessible to a broader audience. The program continues List’s legacy, commissioning new posters to this day. (The most recent? Barbara Kruger’s “CULTURE VULTURE,” which you can check out here.)

In the spirit of this project, Lincoln Center has commissioned a poster from one of our favorites, Matthew Brannon. (Matthew was one the artists featured in our 2009 exhibition FIVE, for which he also designed the invites and catalog cover.)

The limited edition poster – Immature, Artist – is now available on Artspace. Needless to say, it embodies the style and wit we love so much about Matthew with its the assortment of “aspirational cheese.” The artist explains:

When I was asked to make a print to benefit Lincoln Center I was both honored and intimidated. I was reminded of my moving to New York City in 1997. My student loans had yet to kick in and I was so broke that I really couldn’t afford much of a night on the town. So instead, as an alternative, I’d meet friends outside of Lincoln Center. There we’d spend a few hours socializing and drinking alongside the lights, on marble steps and by the fountain. I always remember that time.

When I begin to make a work of art I begin with the concept. I play word games and I try to loosen up my associations and assumptions. I make visual and verbal connections. Sometimes these are very personal and frustratingly obscure and sometimes more public. In this case I got stuck on cheese. Why cheese? I remember noticing when I moved to New York that people in New York (at least in the art world) loved cheese. Whatever the event or occasion there it was. And someone was always explaining what he or she liked about this or that particular cheese. I’m a natural mimic and so I paid attention, it comes from moving around a lot. From being the ‘new kid.’ So I kept mental notes on what was ‘good’ and more importantly what was ‘bad.’ You can tell a lot about a person by their opinions on cheese. (The truth is I’m not a huge fan of cheese. I believe I have a lactose intolerance.) So all this is to say in my mind it’s forever linked with connoisseurship and culture. I know these days things have changed. But much of my art concerns itself with outdated notions of ‘fancy.’ The status symbols of the past I knew when it felt like it mattered. I’m aware that my insecurities are what drove me forward. But that’s one way to learn. You could say the print is of artisanal cheeses—aspirational cheeses.

And then there’s the fun part—adding the text. Which is like my last word on the my artwork; the punch line—the commentary—the poetry. I had a number of ideas but I went with this one—Immature, Artist. Because artists take time. And some of us need reminding.

All proceeds will go to support the Lincoln Center and its programming. For more information on the print, check here.

To see photos from the December 5 launch of the print, celebrated with a cocktail at Maria Baibakova‘s private residence in Miami, check out Buro 24/7 (in Russian, but with plenty of pictures.)

Matthew Brannon, Maria Baibakova and Lincoln Center President, Reynold Levy at the December 5 launch

Matthew Brannon, Maria Baibakova and Lincoln Center President, Reynold Levy at the December 5 launch

Advertisements
This entry was posted in New York and tagged , , , , . Bookmark the permalink.

One Response to Matthew Brannon serves up “aspirational cheese” to help benefit the Lincoln Center

  1. segmation says:

    Interesting piece by Brannon. Will Artspace Become the World’s Next Major Online Marketplace?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s